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West Asia to shine on MyCujoo

MyCujoo signs three year exclusive agreement with the West Asian football federation


AMSTERDAM, Netherlands (June 20, 2019) - Official, signed and a done deal: the West Asian Football Federation, a year after starting to have its competitions streamed on MyCujoo, has reached an agreement with the streaming platform, granting exclusive digital media and data rights of its competitions (except the WAFF Men Championship) to the long tail streaming platform.

For the next three years, the zonal association regrouping 12 members from West Asia will use MyCujoo to produce and distribute its content, continuing a trend for the region’s content as already nine of the member associations have been using MyCujoo for various matches and competitions.

“We have been present in Asia since 2016, and we keep on growing in this very dynamic football market” said Pedro Presa, CEO and co-founder of MyCujoo. “This multi-year, exclusive agreement with the WAFF is the latest in a series of such agreements for MyCujoo in Asia, allowing us to build off of these and lay the foundation for Asia’s online football communities”.

“WAFF is extremely excited to be working with MyCujoo, as they are one of the industry leaders when it comes to streaming football” said Khalil H. Al Salem, General Secretary of the WAFF. “This is an opportunity for us to build on the engagement of the game in West Asia, and we are certain that MyCujoo will help close the gap between grassroot and professional level football for both men and women.”

The WAFF's upcoming competitions to be streamed live and on-demand on MyCujoo are the 7th U15 boys' championship in July, the 1st U18 boys' championship in August, the 1st women's club championship in October, and the 2nd U15 girls' championship in December. The 2nd U18 girls' championship will also be organised at a date still to be announced.

MyCujoo is closing in on partnerships with more than 150 football federations - continental, regional, national and local, mostly for multi-year agreements. MyCujoo and its partners can develop the fans and players communities in these territories. This enables MyCujoo to develop the widest-reaching online football platform in the world through live and on-demand content and community building features.

About MyCujoo
Launched in 2014, MyCujoo completely subverts the traditional sports broadcasting model by providing free, state-of-the-art broadcast technology to rights-holders and unlimited content to viewers. MyCujoo’s technology allows live streams to be broadcast from a device as simple as a mobile phone to multiple media including MyCujoo’s platform; a user app for Android and iOS; and embedded streams on rights-holder and third-party platforms.

MyCujoo technology is available at no cost to rights-holders and the content it carries is also free to viewers, removing almost all of the barriers to football clubs who want to share their content, as well as to fans who want to consume it. With users in more than 200 territories across six continents, MyCujoo is the world’s leading football streaming service and is empowering federations, leagues and clubs to live-stream their competitions and matches, as well as enabling the creation of sports communities at a national, regional and hyper-local level.

MyCujoo provides opportunities for the distribution, monetisation, and commercialisation of rights-holders own data and content, and offers the sports world a chance to be valued and appreciated, anywhere and by anyone.

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