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Uzbekistan Professional Football League and mycujoo announce agreement

mycujoo secures exclusive digital rights of competitions organized/hosted by the UPFL until 2022

Uzbekistan league game action

Amsterdam, Netherlands (June 7, 2018) - The live-streaming football revolution has arrived in Uzbekistan - after mycujoo and the Uzbekistan Professional Football League announced their reaching an agreement for exclusive digital rights that include those of the Super League, the Pro League, youth, women’s and futsal leagues until 2022.

“Together, the UPFL and mycujoo will build the digital platform that brings all stakeholders and community members of Uzbek football in the same place - leagues, clubs, players, fans as well as sponsors, advertisers and media partners”, said Pedro Presa, CEO of mycujoo. “This agreement will be the building block for the Uzbek football digital community”.

Uzbek football was already present on mycujoo since November 2016, as the live streaming platform was introduced to the Uzbekistan football federation through an AFC President’s initiative. 59 matches have been streamed on mycujoo since, with more than 164,000 views generated.

“Uzbek football has been available on TV for some time now, but we are convinced that the future is in the digital realm, and we have to be ahead of the curve if we want to fully benefit from that trend”, said Omon Gafurov, director of the Uzbek League. “This partnership with mycujoo will allow us that”.

In particular, the agreement isn’t focusing only on the country’s top tiers. Instead, the goal is to reach further towards the long tail of football across the nation, first by streaming matches of youth, women’s football and futsal. “Then we will be looking to go beyond that, by growing within the league and club structure of the country”, added Pedro Presa.