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mycujoo and Malaysia Football League announce 3-year agreement

mycujoo will be the official live streaming partner of the Malaysia Premier League

Malaysia Premier League

Photo courtesy of MFL

Amsterdam, Netherlands (29 January 2019) - mycujoo, the world’s leading football streaming platform, announces a partnership with Malaysia Football League (MFL) over the streaming rights of the Malaysia Premier League, with the agreement including all digital media rights exclusively for the next three seasons until 2021.

The Malaysia Premier League, the country’s second tier competition, has long been unavailable for the fans to watch at home despite the broadcasting rights being held by various broadcasters over the years.

We are thrilled to sign this agreement with the Malaysia Football League” said Pedro Presa, CEO and co-founder of mycujoo. “This will allow us to create an even deeper relationship with Malaysian football fans. Ultimately, our goal is to serve and engage this community together with MFL and the Malaysian football family, from the top to the grassroots”.

MFL always strives to fulfil the needs of Malaysian football fans who want to watch their favourite teams live,” said MFL CEO, Kevin Ramalingam. “mycujoo have come in at the right time, as fans are excited to follow the Liga Premier action this season. I believe that this partnership will give all Malaysian football fans the opportunity to watch their teams in action, no matter where they are.

The agreement will ensure Malaysia Premier League fans are able to follow their team’s matches live and on-demand, wherever they are without restrictions, on a multitude of platforms - mycujoo.tv, mycujoo’s iOS and Android apps, Football Malaysia’s website, and media outlets covering the competition.

After a strong 2018 with several agreements signed with content rights holders (now 40 such agreements in Asia), mycujoo is expected to increase significantly its number of Asian streams this year. Moreover, 2019 will be a crucial and exciting year for mycujoo, with more key partnerships to be announced soon, as well as important product and technology developments towards community-building, content creation and data collection.

About mycujoo
By empowering federations, leagues and clubs to easily livestream their competitions and matches, combining low costs of production with state-of-the art quality and technology, mycujoo is enabling the creation of a worldwide sports network of nano-communities at national, regional and hyper-local levels.

mycujoo’s technology ensures live streams can be broadcast from a device as simple as a mobile phone to multiple media including mycujoo’s platform, a user app for Android and iOS, and embedded streams on rights holder and third party platforms.

mycujoo provides opportunities for the distribution, monetisation, and commercialisation of rights holders’ own data and content, and serves the audience that keeps the game alive, the fans. More than 95% of worldwide sports content is not available to the community, we are here to change that.

About Malaysia Football League
Malaysian Football League (MFL) was created with the aim to privatize the Malaysian professional football leagues. MFL operates and manages 5 entities which includes Liga Super, Liga Premier, Piala FA, Piala Malaysia and the Piala Sumbangsih.

With the vision to make football a pride of the nation once again, MFL’s efforts to transform Malaysian football is centered around 4 key pillars; competitive matches in all competitions, positive commercial growth, strong partnerships with stakeholders and increasing professionalism as well as integrity in team and league management.