Eleven Sports’ submission has been shortlisted alongside three others which include a diverse mix of market-leading brands and innovative up and coming organisations in the sports broadcast space.
The award recognises those that have developed technology, platforms or experiences that prioritise the growing demands of the digital consumer
Watch Together enables groups of fans to watch and experience live sporting action together in an online ‘room’
Eleven Sports has created an industry first experience where users can watch premium live sport with friends, family or fellow fans, in sync with each other in an online room. This enables subscribers to ‘Watch Together’ and share all the emotions that live sport evokes, even if they are hundreds of miles apart.
The feature was first used by subscribers in the UK and Ireland to watch LaLiga in December 2018. Since then Eleven Sports have launched Watch Together in Portugal and Belgium, where fans can watch UEFA Champions League, LaLiga, Formula 1, UFC and many other premium sports through the platform’s innovative feature.
The technology, powered by Reactoo, was launched to bring OTT viewers closer together. Not only does it give them a way to watch online with friends and family, it creates a platform for them to engage with fellow fans who they may not have done so previously. Viewers have been able to log into public fan forums such as ‘Barcelona Supporters Club’ to connect with like-minded football supporters.
The SportsPro OTT Awards 2019 will honour those responsible for exceptional and creative uses of technology and new thinking across eight categories.
This recognition of Eleven Sports’ ever-evolving output continues a period of success, Watch Together was a nominee for the 'Digital Prize' at the Sportel Golden Podium awards and Eleven Sports Portugal picked up ‘Best Sports Broadcaster’ at the Meios & Publicidade awards in Lisbon on 4 October 2019.
Tom Middleditch, Eleven Sports Global Head of Digital said: "It's an honour for Eleven Sports Watch Together to be shortlisted for a second prize at yet another coveted awards ceremony. Watch Together has been well received by our OTT audience in multiple territories and is an innovation we are extremely proud of. The feature has enabled us to learn a great deal about how fans want to watch content, helping us to shape the future development of our digital offering.”