ELEVEN SPORTS’ innovative Watch Together service was awarded ‘Best Digital First Production’ at the Sports Pro OTT awards on Thursday evening in Madrid.
Watch Together allows groups of fans to watch and experience live sporting action together in an online ‘room’. An industry first, the new tool gives supporters the chance to share all the emotions of a matchday even when they’re hundreds of miles apart.
The feature was first used by subscribers in the UK and Ireland to watch La Liga in December 2018. Since then ELEVEN SPORTS have launched Watch Together in Portugal and Belgium, where fans can experience UEFA Champions League, La Liga, Formula 1, UFC and much more through the platform’s innovative new tool.
The technology, powered by Reactoo, was launched to bring OTT viewers closer together. As well as giving fans a way to watch online with friends and family, it creates a platform to meet new fans from around the world. Viewers have been able to log into public fan forums such as ‘Barcelona Supporters Club’ to connect with like-minded supporters.
Earlier this month, ELEVEN trialled a new influencer feature to the service, giving fans the chance to ‘Watch Together’ with their favourite personalities from the world of sport and entertainment, read more about that here.
Tom Middleditch, Eleven Sports Global Head of Digital said: "At ELEVEN we’re always looking at ways to make the viewing experience of our fans even better and Watch Together – which connects fans together in a totally new way – is a great example of that. It’s a real honour to be recognised by industry experts at these prestigious awards and it gives us even more motivation to keep innovating and adding to our service in future!
— SportsPro Events (@SportsProEvents) November 21, 2019