ELEVEN SPORTS is delighted to announce the appointment of Giuliano Giorgetti as Managing Director for Italy.
Giorgetti, who begins his role immediately, will be responsible for further expanding ELEVEN’s growth in Italy, including increasing revenues, developing strategic partnerships, and overseeing the day to day operations.
Giuliano brings a wealth of experience after spending 17 years in the football industry working for AC Milan and Inter Milan.
At AC Milan he digitally transformed the club with a special focus on content strategy, user experience, social media, and marketing.
Giuliano led the digital revolution at Inter Milan, helping to turn the club into modern entertainment business by managing the re-brand of the club’s TV channel. He was also responsible for digital partnerships, media rights and fan acquisition across social and owned media platforms.
As well as his role at ELEVEN SPORTS Italy, Giuliano will also act as Head of Digital and Commercial Partnerships at leading global investment company and ELEVEN SPORTS’ parent company, Aser. Giuliano will offer his expertise in helping Aser become a leading global media innovator in content creation and distribution.
He will report directly to ELEVEN SPORTS Group Managing Director, Danny Menken and Aser Managing Director, Marco Pistoni
Group Managing Director, ELEVEN SPORTS, Danny Menken, said:
“Since we entered the Italian market following our acquisition of Sportube last year, we have made great strides with our rights acquisitions, distribution and popularity amongst the fans. Giuliano’s knowledge and experience of the Italian sports media industry makes him the perfect person to lead our team in Italy as we look to continue our progression.”
Managing Director, ELEVEN SPORTS Italy, Giuliano Giorgetti, said:
I am extremely excited to take on two such interesting roles in a dynamic and fast moving organisation. ELEVEN SPORTS has made remarkable progress in Italy, and I am delighted to be joining such a talented team. I am looking forward to applying my skills that I have developed over nearly two decades in the sports and media sectors to help drive innovation and change. We are open to every opportunity in this moment where the scenario changes rapidly.”
Former ELEVEN SPORTS Italy Managing Director Bruno Stirparo will stay as an advisor.