By May 29, 2020News

BLAST CEO Robbie Douek, MediaMonks CEO Victor Knaap and MyCujoo CEO Pedro Presa took part in Thursday’s ‘Talking Sport’ episode, titled ‘A Pivot to Digital: Enhancing Fan Engagement Strategies in Sport & eSports’. They were joined by moderator Michael Broughton, Marketing, Technology and Fan Engagement Expert and Sky Sports News presenter David Garrido.


“There are years where nothing happens and there are weeks where everything changes and we are definitely in those weeks where everything changes,” Knaap told the audience, explaining how the sports industry can use this situation to accelerate the move into digital. For Knaap, this period of coronavirus lockdown has shown that there is even greater appetite for digital than some might have believed. “The different generations are suddenly behaving more similarly and people my mother’s age start to look at content like Hangouts to have dinner, which was unheard of 10 weeks ago,” the MediaMonks CEO added.


Broughton backed that sentiment up. “I’d argue that we shouldn’t forget about Gen X or the Boomers because they have the money, they’re willing to spend and they’re not so digitally unaware as you’d think they might be,” he stated.


Presa and Douek also agreed that the dynamics of the coronavirus crisis has created new opportunities for embracing Digital. “I think it’s time for rights holders, especially sports rights holders, to embrace the digitalisation aspect and to focus and adapt as well to the different types of content and how they’re being produced,” stated Presa. “I’m still watching football in the same way I watched football 30 years ago, which makes so little sense considering we’ve got so much technology at our disposal,” added Douek.


It was clear that the audience in the webinar and their organisations also agree with the ‘Talking Sport’ experts about the benefits of pushing forward right now with digitalisation projects. A poll was put to the audience with the question: Will the Covid-19 crisis result in a change to the budget allocation for digital for your organisation? 69% said they would increase their digital budget, 21% said it would stay the same and only 10% expected a decrease.


To register for the next episode of #TalkingSport click here, and watch episode two below in full.