ELEVEN SPORTS has secured LIVE and EXCLUSIVE rights to the 2018 PGA Championship in the UK and Ireland. The centenary edition of the golf major, which runs from 9-12 August at the Bellerive Country Club in St. Louis Missouri, will be the official launch event on ELEVEN SPORTS.
There will be three ways to watch the action on ELEVEN SPORTS. All four rounds will be shown LIVE and free of charge through a 7-day trial on the ELEVEN SPORTS’ online platform via www.elevensports.uk, and on iOS and Android mobile and tablet apps. The first two rounds will also be streamed for free on Facebook LIVE through the ELEVEN SPORTS UK page.
The ELEVEN SPORTS online platform and the mobile and tablet apps will be launched ahead of the event starting in early August, when details of how to subscribe, plus an affordable and flexible pricing plan for the premium action on ELEVEN SPORTS beyond the PGA Championship will also be announced.
During the first two days of the Championship, ELEVEN SPORTS will show LIVE coverage of two selected groups on www.elevensports.uk, on the mobile and tablet apps, and on Facebook from approximately 4pm BST until 7pm BST. Then, from approximately 7pm BST, full uninterrupted coverage will run through to the close of play on the same platforms, meaning at least 8.5 hours of continuous LIVE golf on each day.
The final two rounds will be shown on www.elevensports.uk and on the mobile and tablet apps, with full uninterrupted coverage running from approximately 5pm BST through to the close of play on each day.
Times may change depending on amendments to the Championship schedule and the tee times of the selected groups.
Comprehensive highlights will also be available on demand on www.elevensports.uk and on the mobile and tablet apps on all four days of the tournament.
In-depth presentation, commentary and analysis will be provided by golf experts and familiar faces Dominik Holyer and Anna Whiteley.
Dominik is one of golf’s most respected broadcasters, having worked for Sky Sports, Setanta and IMG, presenting golf as well as providing commentary from all over the world on the European Tour and USPGA events. Anna, who has previously hosted golf events for Sky Sports and The Golf Channel is also the host of IMG's golf magazine TV show Golfing World, broadcasting around the world to over 35 international broadcasters.
Online personality, amateur golfer and host of ‘Seb on Golf’ on YouTube, Seb Carmichael-Brown, will also be part of the team to provide a knowledgeable but entertaining and youthful edge to ELEVEN’s production of the tournament.
The ELEVEN SPORTS team will be on the ground at the Championship to capture all the action inside and outside the ropes, interviewing players and gauging the reaction from fans at the Bellerive Country Club. More pundits, including professional golfers, will be announced soon.
The move to stream LIVE sports action on Facebook is part of ELEVEN SPORTS’ innovative way of delivering more contemporary sports coverage that appeals to existing audiences and extends access to new fans.
“Launching ELEVEN SPORTS in the UK and Ireland with such a prestigious event as the 100th PGA Championship, confirms our position as a major player in the market,” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “We are looking forward to maximising this fantastic opportunity to appeal to existing golf fans through comprehensive free-to-air live coverage and analysis, while also growing new audiences with our fresh and innovative ways of delivering leading sports action.”
“It is a tremendous way to celebrate the 100th PGA Championship by becoming the inaugural free-to-air program on ELEVEN SPORTS in the United Kingdom and Ireland,” said PGA of America Chief Commercial Officer Jeff Price. “We are excited that ELEVEN SPORTS will deliver major championship golf to diverse audiences through multiple, leading-edge digital platforms that are uniquely designed to connect to both the modern day and the next generation of fans.”
ELEVEN SPORTS has a platform agnostic approach in all its eleven markets that makes its fan-forward services available everywhere. ELEVEN is also in discussions with all major platforms in the UK and Ireland to offer the widest possible access to all the premium action available on the service.
The PGA Championship is the fourth and final major of the year and comes on the back of a thrilling edition of The Open Championship at Carnoustie, where Tiger Woods, Rory McIlroy and Justin Rose were all in contention on the final day before Francesco Molinari became the first Italian to win one of golf’s majors.