Global sports provider Eleven Sports has today announced long-term distribution agreements with all four TV operators in Portugal – Altice, NOS, Nowo and Vodafone. The landmark agreements mean that Eleven Sports will be available for subscription on TV platforms in 3.9 million homes, achieving 100% Pay TV distribution.
The partnership kicks off immediately, ensuring that all eight UEFA Champions League last 16 fixtures, including tonight’s crunch tie between AS Roma and FC Porto, will be available on Eleven Sports on all four TV platforms.
Eleven Sports announced its arrival in Portugal in May 2018 with exclusive live rights to two of the world’s most prestigious football competitions – the UEFA Champions League and LaLiga. Since then Eleven has added exclusive rights to Bundesliga, Ligue 1, Scottish Premiership football, NFL, Formula One, Liga Endesa basketball and much more.
All content will be available on Eleven Sports via the four TV platforms for just €9.99 per month or €99.99 annually, mirroring the competitive price point of Eleven’s online streaming service in Portugal.
Marc Watson, Executive Chairman and Group CEO, Eleven Sports, said:
“This is a significant moment in our development as a Group, which also establishes Eleven Sports as a leading player in Portugal for the long term. We have great content and a great local team in Portugal and we are producing the best ever coverage of the UEFA Champions League and our other properties. The future in this market is very bright.”
Jorge P Sousa, Managing Director, Eleven Sports in Portugal, said:
“Our strategy has always been to be platform agnostic and to be available to all customers whether they want to watch online, through apps or on a traditional TV. With these agreements, we are fulfilling this commitment and making our premium content widely available and easily accessible for the customer at a very competitive price.
"The long-term commitment shown by the local operators validates the innovate approach Eleven Sports has taken in Portugal. We are excited to continue our development as the go-to destination for premium sports, driving engagement with sports fans across traditional and digital platforms."
Since launching in August 2018, Eleven Sports has enjoyed rapid success in Portugal with more than 200,000 app downloads, 9 million website views, and live action from 600+ sports events equating to more than 1,300 live hours.
Eleven Sports has also broken new ground in Portugal by reporting from pitch-side before, during and after every UEFA Champions League match featuring FC Porto and Benfica – at both home and away ties. Matchday programming has also been taken to another level with the use of digital influencers to attract new fans and bring them closer to the action.