ELEVEN SPORTS has added to its growing portfolio in the UK and Ireland with the acquisition of LIVE and EXCLUSIVE rights to top flight domestic football from the Eredivisie (Netherlands), the Chinese Super League and Allsvenskan (Sweden).
Coverage of the Eredivisie will start with the upcoming 2018/19 season, the Chinese Super League will begin on ELEVEN SPORTS from the 2019 season, and coverage of the Allsvenskan will start with the currently ongoing 2018 season.
The addition of the top-flight leagues bolsters ELEVEN’s strong offer for football fans following the platform’s entry into the market with EXCLUSIVE rights to LaLiga and Serie A.
The three-year agreements with each league ensures fans in the UK and Ireland can enjoy wall-to-wall football on Eleven Sports 1 every week with LIVE and EXCLUSIVE action from five global leagues.
The Eredivisie offers fans the chance to watch all the action featuring European giants Ajax, PSV Eindhoven and Feyenoord. The premier Dutch league also has a reputation for nurturing some of best talents in the game with graduates including; Denis Bergkamp, Luis Suarez, Robin van Persie, Christian Eriksen, Virgil Van Dijk and most recently, Justin Kluivert, who signed for Serie A side AS Roma in June.
Former Premier League players Ramires, Graziano Pellè, Jose Fonte, Javier Mascherano, Oscar and John Obi Mikel all ply their trade in the Chinese Super League alongside Belgium’s FIFA World Cup Semi-Finalists Axel Witsel and Yann Carrasco. Former Wales manager Chris Coleman, who steered his nation to the Semi-Finals of Euro 2016, has also recently taken over as Head Coach at Hebei China Fortune.
“With Eredivisie, Chinese Super League and Allsvenskan joining LaLiga and Serie A, ELEVEN SPORTS is delivering on the promise to become the go-to destination for football fans.” said Danny Menken, Group Managing Director, ELEVEN SPORTS. “We will cooperate very closely with the leagues to deliver an outstanding all-round service that ensures the fans live every moment from some of the world’s best sports leagues and competitions. We are looking forward to announcing more premium football and non-football rights soon to add to our growing portfolio.”
All the action, including Cristiano Ronaldo’s debut season with Juventus and much more which is still to be announced, will be available on ELEVEN’s soon-to-be-launched online streaming platform, ensuring it is easily accessible for every dedicated fan across the country without the need for set top boxes, bundled packages or contracts. The innovative streaming service is designed with dedicated fans in mind who don’t want to miss a minute of LIVE action and supplementary programming. It will include affordable pricing (to be announced soon) and flexible viewing options, so fans can watch anywhere, anytime, on the move and on catch-up.
ELEVEN SPORTS is producing the coverage together with IMG, which is a minority stake holder in the channels, from its Stockley Park HQ.
ELEVEN is also in discussions with other major platforms in the UK and Ireland to offer the widest possible access to the premium action available on the service. This is in line with the ‘platform agnostic’ approach ELEVEN SPORTS employs in all its eleven international markets, making it as easy as possible for fans to stay close to the sport they love.