This weekend, the STV Player will show leading European football coverage featuring Lionel Messi and Cristiano Ronaldo through an innovative partnership with ELEVEN SPORTS. The partnership will launch today and will see 14 matches from two of the best leagues in world football shown free-to-air in Scotland this weekend.
The fixtures from LaLiga (Spain) and Serie A (Italy), which will be played from Friday 23 – Sunday 25 November, will be available LIVE and free of charge on STV Player.
Beyond this weekend, ELEVEN SPORTS will also make available two matches from LaLiga and Serie A to the STV Player every match week.
The STV Player is the UK’s fastest growing broadcaster video on demand service. The partnership between STV and ELEVEN SPORTS supports the digital growth strategy of both companies and aims to broaden the range of content available on STV Player. It also follows the recent announcement that STV will act as exclusive digital sales agent for ELEVEN SPORTS across all digital platforms and sponsorship as they grow their premium sports business in the UK and Ireland.
Richard Young, Commercial Director, ELEVEN SPORTS UK, said: “Our free-to-air partnership with STV fits perfectly into ELEVEN’s ‘For the Fans’ strategy which aims to make leading football action more accessible for fans at an affordable price.
“STV has fantastic reach across Scotland and this collaboration is another way to drive awareness of our premium football offer to new and diverse audiences.
“Following our free-to-air partnership with Facebook, our inventive methods of distribution ensure we continue to reach fans everywhere while strengthening Eleven Sports’ position as a pioneer in the contemporary sports media landscape.”
Richard Williams, STV’s Managing Director, Digital, said: “We’re delighted to be partnering with Eleven Sports to bring our viewers free-to-air football featuring the likes of Messi and Ronaldo for the very first time on the STV Player.
“This partnership reinforces our commitment to be Scotland’s number one entertainment destination by offering a wider range of premium content to new audiences on the STV Player.”